Which factors do we need to consider when deciding if a type is good or bad?
It turns out, in an era where every fact should be reevaluated, the answer is complicated. Our opinions are defined by a certain point in time, through one’s very specific view.
This talk aims to make sense of existing type by working through several parameters and positioning them on sliding scales. Hebrew will be used as a case study to illustrate the range between good and bad type. However, a broader scope is in fact cultivated, gauging any script with the principals discussed.
Between the extremes of the binary good and bad, there’s a lot to uncover. This talk aims to equip designers and users with parameters to navigate and evaluate opinion without overwhelm. It’s an open invitation to take what applies and even come up with new parameters
Liron Lavi Turkenich is a multi-passionate typeface designer and a design entrepreneur based in Israel. Since graduating from the MATD at the University of Reading, Liron has been designing custom multilingual typefaces for global companies specialising in Hebrew.
She is the founder of Aravrit, a hybrid writing system that merges Hebrew and Arabic, and has received wide recognition for its ingenuity and scope (TedX Vienna, SXSW, London Design Museum, Expo 2020 and more). Liron is an active member of the type community. She has spent several years with the organising team of ATypI. She is also co-running the mentorship program on the international Alphabettes network. Additionally, she teaches designers how to spread their work in workshops and consultations. She writes on productivity, public speaking, and running multiple projects on visual productivity. Liron loves sharing her knowledge in talks and workshops, while not neglecting to search the finest coffee typographic treasures.
Instagram @lironlav
Twitter @LironLav
Liron Lavi Turkenich