Venkat Yetrintala In our modern world, fonts are all around us. From our phones to our cars, from our work computers to restaurant menus, typefaces are never out of view for long. Fonts are powerful. They play a pivotal role in visual communication, conveying messages, establishing brand identities, and shaping user experiences across mediums.
With this ubiquity, however, come new opportunities and new challenges. It’s easier than ever for anyone to manipulate content, mislead about the source of communication or phish for information by impersonating another person or company.
But what does this mean for type designers and consumers?
This presentation will explore the Content Authenticity initiative and its aim to address the prevalence of misleading information online through the development of technical standards that certify the source and history (or provenance) of media content and present the research being done at Monotype to apply this technology to fonts.