Petra Rüth Fluidity, as expressed via variable type, can take exceptional forms. Backslanted styles have been increasing for some years, particularly because the new variable technology invites us to amplify our design space and allows for experimental approaches. Left-leaning type is no longer anything unusual, yet it is catching attention in branding and advertising.
Did you know that expressive inclinations have been around for hundreds of years? Even the first generation of writing masters from the Early Modern Period (1450–1850) had a variety of different styles and scripts in their portfolios, some leaning very heavily to the left. Some of the design problems which arise with variable fonts in particular were solved long ago.
In 2016, Jo De Baerdemaeker held a presentation at ATypI, showing early samples printed with movable type. I will travel back even further, and present stunning examples from my ongoing research of writing master books, focusing on 16th and 17th century Europe. I will show unique handwritten calligraphy, printed woodcuts and copperplate engravings. My research demonstrates that left-leaning styles flourished long ago—they were part of the repertoire of a credible writing master book. There was a lively practice of fancyful variations going on.
Examining the evolution of scripts by linking traditional calligraphy with modern type and contemporary tools provides fertile ground for innovation. I hope to spark inspiration for expanding our design space in which we can move fluently, and spur further exploration of this exciting topic.