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Marãɗe: Typographic Design for the Embera Katio Indigenous Language in Colombia

The progressive disappearance of Indigenous languages is not only a threat to linguistic diversity, but also to the cultural self-determination of native peoples. In this talk, Ana María Serna Botero will present Marãɗe, a digital typeface designed to support the revitalization of the Embera Katío language in Colombia.

Developed through a university-community partnership, Marãɗe integrates ethnographic fieldwork, native speaker collaboration, and design research to create a culturally rooted, technically functional tool. The typeface reflects the phonetic and visual particularities of the language, incorporating custom characters and design decisions informed by Embera aesthetics-such as body painting, woven jewelry (okamas), and traditional dress.
Maräde addresses the lack of typographic representation in digital and educational environments by offering a typeface optimized for low-resolution reproduction-essential for Indigenous schools-and built with high readability in mind. This project stands as an example of how design can foster inclusion, cultural preservation, and educational equity.

Ana María Serna Botero
Speaker

Ana María Serna Botero

Ana Serna is a Publicist from Universidad Católica de Manizales, Colombia, and currently a Master’s candidate in Typography at Universidad de Buenos Aires, awaiting her thesis defense. She is a professor in the Advertising program at UCM, where she teaches branding and typography, and also leads a linguistic revitalization project for the Embera Katío language in Colombia.

Ana has worked as an art director and graphic designer in advertising agencies, gaining experience in branding, editorial design, typography, calligraphy, and lettering. She also runs a permanent space dedicated to calligraphy and letter design, combining teaching, artistic practices, and mentorship for entrepreneurs. Her work has been recognized with the Premio Lápiz de Acero 2025 for Marãɗe®, a typeface created for the Embera Katio language.