Michaela Pihl Olsen Clear and effective typography is fundamental to wayfinding, where split-second recognition can mean the difference between intuitive navigation and confusion. This presentation will explore best practices in typographic design for wayfinding and universal design, with a focus on readability, contrast, color, and the interplay between text and pictograms.
Legibility is influenced by typeface selection, weight, spacing, and hierarchy, all of which impact how quickly and accurately information is processed. Contrast—both in typography and color—plays a crucial role in ensuring visibility across different lighting conditions and user needs, including those with visual impairments. Additionally, the strategic use of color enhances information hierarchy and accessibility, while poor execution can create barriers.
Another key consideration is the balance between words and symbols: when should text be prioritized, and when do pictograms provide a more universal and immediate understanding?
This session will present concrete cases from Urgent.Agency and other international projects, illustrating how typographic choices impact wayfinding in real-world contexts. Supported by the latest research, this presentation will provide actionable insights on how to design typographic solutions that enhance navigation, improve accessibility, and create more inclusive environments for all users.