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ATypI 2017 Montréal Program

Wednesday, 13 September 17

09:45–10:30

Opening Keynote: Parks, Schools and Theaters – Why I love designing for Public places

Opening Keynote sponsored by the Type Directors Club Fifteen years ago, Paula Scher made a conscious decision to avoid web work and devote herself to identity design and environmental graphics, and she has never regretted that decision. This presentation explores Scher’s initial ignorance as an environmental designer, and her naivety about how civic groups, not-for-profit… Continue reading Opening Keynote: Parks, Schools and Theaters – Why I love designing for Public places

10:30–11:00

The Evolution of Electra

Electra (Mergenthaler Linotype, 1935), the second typeface designed by W.A. Dwiggins, is arguably his most innovative. But it did not begin that way. The origins of Electra can be traced back to lettering for books and magazines with a Baskervillean flavor. This talk will look at how those lettering efforts became the basis for type… Continue reading The Evolution of Electra

17:40–18:00

Sculpted surfaces

From linocut to Bézier curves For more than four centuries, punchcutters designed their letterforms through superposing surfaces. The outside and counter shapes interact: a letter emerges. The tension resulting from these two very different elements is what makes the unique beauty of letterforms. Since the early 1900s, when type design and production became fully industrialized… Continue reading Sculpted surfaces

18:00–18:30

Marginalized Typography

As typesetting became easier and cheaper in the age of photosetting and rub-down type, the increased access to a wide array of type styles enabled the growth of publishing in communities that previously had less access to the means of production. Coinciding with an era of social progress, small publications for gay audiences rose up… Continue reading Marginalized Typography

Thursday, 14 September 17

10:40–11:00

Code All Your Graphic Designs with PageBot, DrawBot and Variation Fonts

Did you ever wonder why existing design tools make you do so much repetitive work? Why is it difficult to get back to sketching once your design tools take over? This lecture will address sketching techniques; how to use the same content, parameters, and algorithms for magazines, posters, websites, specimens, graphs and identity manuals; live… Continue reading Code All Your Graphic Designs with PageBot, DrawBot and Variation Fonts

11:50–12:10

Ways of doing: Teaching type design today

During the ATypI 2017 conference in Montréal, the Master Type Design at Ecole cantonale d’art de Lausanne (ECAL) celebrated its first year of existence. The anniversary was an occasion to look back at the origins of the program, and at the questions raised by its creation. How should we define a pedagogy within the field… Continue reading Ways of doing: Teaching type design today

16:00–16:30

The Classical and the New

Chinese Calligraphy and Chinese Fonts The history of Chinese writing is, in a nutshell, the history of Chinese calligraphy. From oracle bones to bronzeware scripts, to small seal script, to clerical script, to cursive script, and finally to regular script, the history of the Chinese calligraphy has been evolving for three thousand years has been… Continue reading The Classical and the New

17:00–17:20

Detroit: A Problem Worth Having

In Detroit, Salt & Cedar has been organically built from the ground up—one printing job, binding commission, and workshop at a time. It is a case study in the power of artistic entrepreneurship, as it sparks curiosity, invites participation, and serves various populations with the forthright messages that letterpress delivers so succinctly. There’s this sense… Continue reading Detroit: A Problem Worth Having

Friday, 15 September 17

10:40–11:00

The 1983 ATypI Working Seminar at Stanford

In 1983, ATypI hosted their fifth “working seminar” at Stanford University. It was a conference format dedicated to research, education, and discourse on the latest technological developments in typography and type design in academic environments. The speakers list reflects the span of generations, visible in sessions ranging from stone carving and punchcutting to the “digital… Continue reading The 1983 ATypI Working Seminar at Stanford

17:40–18:10

Designing Duos – A Two Sided Story

Thanks to powerful font technologies, nowadays a monolinear script font can be designed, produced, and released within a couple of hours, days, or weeks. So why would one spend a couple of years? Simply because every story has two sides, no matter if it’s numbers (read kerning), forms (read outlines), or ideas (read concept). Based… Continue reading Designing Duos – A Two Sided Story

Saturday, 16 September 17

10:30–11:00

Type design for american native languages: four case studies

It is estimated that there are over 1,000 indigenous languages still alive in the Americas today. In Mexico alone, there are 68 languages from 11 linguistic families that make up 364 variants. Numerous measures have been taken to include these linguistic communities in modern, text-based forms of communication. Such measures are intended to reverse the… Continue reading Type design for american native languages: four case studies

15:40–16:00

Materiality as mode in Robert Massin’s typographic redesigns of French postwar experimental literature

In the 1950s and ’60s in Europe, rationalist modes of typography promoted the value of clear communication. Counter to this dominant trend, French graphic designer and Éditions Gallimard’s first art director Robert Massin generated works of “expressive typography”. His results were described as typographic interpretations, translations, and orchestrations. This presentation looks at the typographic work… Continue reading Materiality as mode in Robert Massin’s typographic redesigns of French postwar experimental literature