ATypI All Over 2021 Archives

20:00–21:00

Convey the Brand Voice with Fonts

Through case studies, this presentation will explore how customized fonts play a significant role in brand building. For example, Coca-Cola delivers its brand culture through the use of customized fonts. Vivo shows its brand temperament through its fonts. Fonts not only transfer text content but are also the carriers of culture, character, and ideas.

English

19:00–20:00

Why So Square? The Practical Issues of Transcultural Chinese Typography

Jessie Chiuhui Chen

The traditional typographic principles are often challenged in the contemporary graphic design practice and need to adapt to different languages, cultures, times, esthetics, technologies, etc. Same as Chinese typography, especially with its heritage, but also complicated issues related to the different, complex writing systems and the influences from many others. Certain elements and principles from… Continue reading Why So Square? The Practical Issues of Transcultural Chinese Typography

18:00–19:00

Typewriter Fonts are Dead. Long Live the Typewriter Fonts!

Crystian Cruz

As part of the investigation of his practice-based PhD in design, Crystian Cruz investigated more than 150 digital interpretations of typewriter fonts, from typefaces designed for computer programming and Hollywood scripts to those that emulate the raw aesthetic of typeset letters striking on paper. Cruz’s analysis of digital fonts then crossed over with his examination… Continue reading Typewriter Fonts are Dead. Long Live the Typewriter Fonts!

English

17:00–18:00

Process: The Non-Linear, Messy, and Revealing Journey from A to B

Shrenik Ganatra

Shrenik Ganatra will focus on the importance of process in getting from a problem to its solution. By citing several typographic solutions to problems/opportunities in the fields of exhibition design, print design, music, and branding, this presentation aims to educate and excite the audience about the design process. After all, this is the journey that… Continue reading Process: The Non-Linear, Messy, and Revealing Journey from A to B

English

15:00–16:00

The Art of Attire: Unpacking Ideographic Scripts in African Textiles

Fungi Dube

Earlier in 2021, Fungi Dube dove into a project entitled “Threads,” which highlighted the variable differences in African writing systems and focused on how African textiles constitute pictographic and ideographic scripts that have been at the base of African storytelling for many years. In “The Art of Attire,” this passionate Pan-Africanist will expand on this… Continue reading The Art of Attire: Unpacking Ideographic Scripts in African Textiles

English

14:00–15:00

Finding Your Inner Compass

Maria Montes

An inner compass is a set of principles to guide you through life and work and help you understand what things work and don’t work for you. It is an ongoing self-reflective practice, combined with mapping, planning, analyzing, and reevaluating your priorities, intentions, and needs. In this session, Maria Montes will talk about her independent… Continue reading Finding Your Inner Compass

English

12:00–14:00

From the Starting Point

Trine Rask

From a country where, in the twentieth century, type design was mainly for signage, display, and logotypes and executed by architects to The Netherlands, where type design is related to writing, text, and printing history and back again; the practice of Trine Rask is focused on custom typefaces—where type design serves a purpose and works… Continue reading From the Starting Point

English

11:00–14:00

Square Kufic Interactive Workshop

Nada Abdallah

This workshop introduces participants to the main rules and guides of working with the Arabic Square Kufic Form and ways to create experimental forms inspired by it. Participants may use their own scripts to generate words that imply connection and communication.

English

11:00–12:00

Multiple Perspectives, One Family: A Reflective Case Study of Anek

Noopur Datye

More often than not, the design discourse surrounding large multi-script type families is dominated by narratives from the global North. These narratives almost always begin with a Latin typeface designed by a singular designer, while other scripts and designers follow their lead. The approach at Ek Type is an alternative, non-hierarchical one. Instead of starting… Continue reading Multiple Perspectives, One Family: A Reflective Case Study of Anek

English

10:00–12:00

De lo manuscrito a lo tipográfico—entre el carácter y la razón

José María Ribagorda

Durante siglos, la escritura ha permanecido oculta por la lengua y el habla. Sin embargo su grafía es mucho más que una representación del habla. Es lenguaje en sí mismo. Sus diferentes formas de formalización , desde lo manuscrito a lo impreso, han ido construyendo códigos de lectura que incorporan sentido al texto representado en… Continue reading De lo manuscrito a lo tipográfico—entre el carácter y la razón

Spanish

20:00–21:00	Convey the Brand Voice with Fonts Haoxuan Wu Through case studies, this presentation will explore how customized fonts play a significant role in brand building. For example, Coca-Cola delivers its brand culture through the use of customized fonts. Vivo shows its brand temperament through its fonts. Fonts not only transfer text content but are also the carriers of culture, character, and ideas.	English
19:00–20:00	Why So Square? The Practical Issues of Transcultural Chinese Typography Jessie Chiuhui Chen The traditional typographic principles are often challenged in the contemporary graphic design practice and need to adapt to different languages, cultures, times, esthetics, technologies, etc. Same as Chinese typography, especially with its heritage, but also complicated issues related to the different, complex writing systems and the influences from many others. Certain elements and principles from… Continue reading Why So Square? The Practical Issues of Transcultural Chinese Typography
18:00–19:00	Typewriter Fonts are Dead. Long Live the Typewriter Fonts! Crystian Cruz As part of the investigation of his practice-based PhD in design, Crystian Cruz investigated more than 150 digital interpretations of typewriter fonts, from typefaces designed for computer programming and Hollywood scripts to those that emulate the raw aesthetic of typeset letters striking on paper. Cruz’s analysis of digital fonts then crossed over with his examination… Continue reading Typewriter Fonts are Dead. Long Live the Typewriter Fonts!	English
17:00–18:00	Process: The Non-Linear, Messy, and Revealing Journey from A to B Shrenik Ganatra Shrenik Ganatra will focus on the importance of process in getting from a problem to its solution. By citing several typographic solutions to problems/opportunities in the fields of exhibition design, print design, music, and branding, this presentation aims to educate and excite the audience about the design process. After all, this is the journey that… Continue reading Process: The Non-Linear, Messy, and Revealing Journey from A to B	English
15:00–16:00	The Art of Attire: Unpacking Ideographic Scripts in African Textiles Fungi Dube Earlier in 2021, Fungi Dube dove into a project entitled “Threads,” which highlighted the variable differences in African writing systems and focused on how African textiles constitute pictographic and ideographic scripts that have been at the base of African storytelling for many years. In “The Art of Attire,” this passionate Pan-Africanist will expand on this… Continue reading The Art of Attire: Unpacking Ideographic Scripts in African Textiles	English
14:00–15:00	Finding Your Inner Compass Maria Montes An inner compass is a set of principles to guide you through life and work and help you understand what things work and don’t work for you. It is an ongoing self-reflective practice, combined with mapping, planning, analyzing, and reevaluating your priorities, intentions, and needs. In this session, Maria Montes will talk about her independent… Continue reading Finding Your Inner Compass	English
12:00–14:00	From the Starting Point Trine Rask From a country where, in the twentieth century, type design was mainly for signage, display, and logotypes and executed by architects to The Netherlands, where type design is related to writing, text, and printing history and back again; the practice of Trine Rask is focused on custom typefaces—where type design serves a purpose and works… Continue reading From the Starting Point	English
11:00–14:00	Square Kufic Interactive Workshop Nada Abdallah This workshop introduces participants to the main rules and guides of working with the Arabic Square Kufic Form and ways to create experimental forms inspired by it. Participants may use their own scripts to generate words that imply connection and communication.	English
11:00–12:00	Multiple Perspectives, One Family: A Reflective Case Study of Anek Noopur Datye More often than not, the design discourse surrounding large multi-script type families is dominated by narratives from the global North. These narratives almost always begin with a Latin typeface designed by a singular designer, while other scripts and designers follow their lead. The approach at Ek Type is an alternative, non-hierarchical one. Instead of starting… Continue reading Multiple Perspectives, One Family: A Reflective Case Study of Anek	English
10:00–12:00	De lo manuscrito a lo tipográfico—entre el carácter y la razón José María Ribagorda Durante siglos, la escritura ha permanecido oculta por la lengua y el habla. Sin embargo su grafía es mucho más que una representación del habla. Es lenguaje en sí mismo. Sus diferentes formas de formalización , desde lo manuscrito a lo impreso, han ido construyendo códigos de lectura que incorporan sentido al texto representado en… Continue reading De lo manuscrito a lo tipográfico—entre el carácter y la razón	Spanish